Hah! I bet that title got your attention.
I was reading an excellent article on blogging, one that focused on the need for each blog to have a Unique Selling Proposition (USP). Essentially, the USP is what makes your blog different from all the others produced by authors, artists, and content providers.
So I sat down and I thought about what it is that my Lady Merreth stories (and by extension, this blog) are really all about. And I came up with the following:
Strong women who wear leather, kick ass, and yet are flawed.
Ok, not entirely unique, but there it is. I know there’s a market for this stuff and in many cases plotting and character doesn’t really matter.
What? You think people watched Xena: Warrior Princess for its outstanding character development and subtly nuanced plots?
No, they did not. They tuned into see this:
These are not the only characters that fall into the categories about (strong, leather wearing, kick ass, and flawed) but they’re the ones that immediately come to mind. Ok, my mind anyway.
So to whom do these characters appeal? Well, at guess, males between the ages of 14 and 20 (30? 40? 50?). As well, probably adults who have, shall we say, more eclectic tastes in erotic activities. Finally, perhaps younger women who like a strong role model (this is the opinion of my artist, and it came as a bit of a surprise when she mentioned it).
For now, the foregoing comprise my target market and, I hope, uniquely identify my blog. Admittedly it will need some refinement but it will do for now.
As for my character — Lady Merreth — she meets all of the criteria:
- Strong Woman
- Wears leather
- Kicks Ass
- Is flawed
The last one is where she’s a bit unique. Merreth has a really dark side in that she enjoys hurting people (and not in the fun weekend-dominatrix-type way). She struggles with that, even though that capacity for blood-soaked violence comes in handy from time to time.
But she has to be likable too, so from time to time she does wind up protecting people who can’t protect themselves.
I think she’s pretty damned cool. Here’s hoping you do too.