I’ve always had an interest in book marketing, not unexpected given my business background, and I’ve collected quite a collection of links to blog articles on that subject. Today I present to you 40 Book Launch Resources, a compendium of blog articles focused on the activities directly related to launching a book. I say “activities” because while most of the articles focus on marketing, some cover non-marketing areas that should be addressed with regard to a book launch.
I’ve tried to include articles written with a focus only on book launches in particular. I’ve run across many articles which, while titled as being directly related to a book launch, really just provide general marketing advice. I have not included those articles in this resource list (with one or two exceptions) however good they may be.
The Resource List provides title (a link), and a very brief description of the content. I’ve found all of them interesting, and I hope you do too.
40 Book Launch Resources
The list is broken into several categories. I have tried to be as accurate as I can, but such grouping attempts are always somewhat arbitrary:
- Book Characteristics
- Launch Plan
- Post Launch
- Social Media
These are articles focusing on the book itself — cover design, pricing, genre selection, formats, and similar descriptors.
|The Eight Elements of a Successful eBook Launch | BookBably Blog||Planning, pricing, genre selection, book description, reviews, cover design, and more|
|10-Point Checklist to Get Your Book Ready for Launch | Book Marketing Tools Blog||Checklist of book characteristics relevant to a launch: formats, languages, ISBN number, front and back cover test, cover, etc|
|How to Find the Most Popular Parts of Your Book | Book Launch||Finding and using the most popular parts of your book to support marketing|
These are articles focused on activities that should have been carried out before an actual book launch; although focused on marketing some articles do touch on other topics.
|5 Tips For an Effective eBook Pre-Launch Campaign | Just Publishing Advice||A short article on finding your audience, using Amazon and Goodreads, mailing lists, and more|
|The Ultimate Indie Author Book Pre-Launch Checklist | Fix My Story||A useful 11 item checklist of what to do before launch|
|13 Key Questions to Ask About Your Audience Before a Book Launch | Book Marketing Tools Blog||All about reader demographics and engagement; excellent marketing checlist type of post|
|Is Your Author Platform Ready for a Book Launch? | Book Marketing Tools Blog||Provides a list of questions to determine if your author platform can/will support your book launch|
|Launching a Book? Why You Should Start Building an Email List Today | Book Marketing Tools Blog||Twelve reasons an email list is critical to a book launch|
|Launch Higher: How to Get Book Reviews Before Your Launch Date | Your Writer Platform||Oriented towards the new author; provides methods of gaining reviews priror to the launch: giveaways, advanced distribution sites. Promotional review outlets|
|How to Create Pre-Launch Buzz for Your Book Right Now | BadRedhead Media||Pre-launch marketing methods including quote sharing, relationship building, email lists, etc; all tied to a calendar|
|The two things I advise for any book launch | WGrowMedia||Discusses the importance of connecting with readers and your core and those who reach your ideal audience|
|How to Run a Book Launch Like a Pro | Self-Publishing School Blog||Provides an extensive pre-launch checklist, strategies, and resource links; discusses amazon and promotion sites|
Articles that lay out, either step-by-step or in more general terms, a plan for launching a book; some articles touch upon both pre and post launch considerations.
|Getting Ready to Launch a Book? Start with These 5 Questions | Jane Friedman||Covers goals, motivation, audience, time and money budgets|
|4 Steps to Establishing a Sensible Timeline for Your Book Launch | Book Marketing Tools Blog||Four steps including picking a date based on maximum Impact, planning and post launch activities|
|How to Set Clear Goals and Objectives for Your Book Launch | Book Marketing Tools Blog||Goal setting 101 for for book launches; discusses goals and objectives|
|7 Questions to One Smart Book Launch Distribution Strategy | Book Marketing Tools Blog||Discusses distribution channels and promotional considerations|
|Top Tips on TIming for Indie Authors | Self-Publishing Advice Center||Discusses the impact of distribution channels and release formats on launch timing|
|6 Quick-Fire Steps to a Killer Content Strategy for Your Book Launch | Book Marketing Tools Blog||How to create a content strategy (blog, newsetter social media, etc) which supports a book launch|
|6 Steps for Creating a Social Media Campaign that Drives Your Book Launch | Book Marketing Tools Blog||Setting goals, choosing networks, updating profiles, creating a calendar and more|
|5 Quick-Fire Tips to Ramp up Your Book Launch via Social Media | Book Marketing Tools Blog||Covers hashtags, click-to-tweet embeds, live video, share buttons, user generated content|
|Secrets of Successful Book Launches with Howard VanEs | Social Media Just for Writers||Interview covering elements of a successful book launch using a 30 day model|
|Your Book Launch Timeline: Develop A Three-Phase Plan | BookBaby Blog||Timeline explanation of three parts: pre-launch, launch, and post launch activities|
|5 Things I’m Not Doing to Launch My Book—Plus What I’m Doing Instead | Jane Friedman||Provides five strategies used by some launches and why the author chose NOT to use them|
|A Book Launch Plan for First-Time Authors Without an Online Presence | Jane Friedman||Title says it all; covers using people you know, encouraging sharing, marketing to strangers, and more|
|How to Launch a Book Series | Self-Publishing Advice Center||Discusses strategies for launching a book series with pros and cons|
Articles that lay out out strategies for post-launch activities in order to keep up the launch momentum. I only found one article specifically devoted to post-launch activities, but I thought it warranted being called out.
|What’s Your Post-Launch Book-Marketing Plan? (You Have One, Right?) | The Write Life||The importance of the post-launch plan for the book; includes the author’s personal experience|
These are articles that provide actual examples of book launches, including what worked.
|Launching Your Book – What’s Working? | Indies Unlimited||Covers what works for some authors — price discounts, blog tours, social media, endorsements, Facebook launch teams, and more|
|How to Launch a Self-Published Book | Startup Indie Author||Provides links to ten examples of successful book launches and the strategies used|
These articles focus on the use of pre-readers, network peers, and beta readers in order to support a successful book launch.
|Delay the Gratification of Launching Your Book | Fix My Story||The importance of pre-readers and of hanving a launch plan|
|How to Launch a Book the Smart Way! | Positive Writer||Argues that a network of peers to get the word out regarding your book is necessary; provides some guidance on creating one|
|How To Use Beta Readers To Launch Your Book | Kindlepreneur||Explains beta readers, where to find them, how to prepare them, collect their feedback and use it|
Well, of course there are some article on using social media. These are devoted to the marketing uses, including what to do and what not to do.
|9 Ways to Use Social Media to Launch a Book | Social Media Examiner||A bit dated, but still relevant|
|What Every Author Should Know About the Social Side of Book Launches | Book Marketing Tools Blog||Social media use in book launches and marketing; sort of a social media 101|
|Twitter and Book Marketing | Book Launch||A short article on how to use and NOT use twitter for book marketing|
Stuff that doesn’t seem to fit anywhere else that I found interesting, including an article on why book launches may fail.
|Street Teams – The Smart Author’s Tactic for Book Launches | Sacha Black||Covers the concept of “street teams” — group of people willing and able to help you launch and promote your books.|
|Creating the Right Author Content | Book Launch||General author/book marketing advice that should be done before a book launch|
|Author Marketing Mastery #42 – Twelve Steps to a Successful Book Launch Party! | Where Writers Win||Tips on organizing a “physical” party — date, goals, themes, venue, entertainment, etc|
|How to Use a Competitive & Market Analysis for a Book Launch | Book Marketing Tools Blog||More about competitive author analysis than book launches, per se, but still valuable|
|The Legalities of Running a Giveaway or Contest During Your Book Launch | Book Marketing Tools Blog||Covers sweepstakes, lotteries, contests, and their use in a book launch; touches on tax issues as well|
|14 Ways to Crash Your Book Launch – Authors, DO NOT Try This at Home by Kimberley Grabas | The Book Designer||Extensive discussion of 14 different reasons why a book launch may fail|
So there you go! I hope you find the list useful. Have any book launch links you’d like to share? Let me know in the comments.
Thanks for reading, and I will see you again next time.